Last time we talked about what SEO is and why you need to do SEO yourself. Today, we are going to talk about how you can do SEO by yourself.
For a SEO process, it is actually divided into two parts, one is what we called “on page SEO” and other part is “off page SEO”.
What is On Page SEO and Off Page SEO anyway?
“On Page SEO” refers to optimization on overall site structure that includes but not limited to site loading speed, the contents on the site, the site layout, the programming that is used on the site etc.
“Off Page SEO” refers to the link profiles optimization on the current site so that search engines will think the targeted site is more relevant to others when users type in keywords in the search engine enquiry boxes.
Today we are going to discuss little bit more about On Page SEO (warning: you many need some programming skills before you can handle one page SEO yourself)
How search engine works
Before you understand how to do on page SEO yourself, you need to understand how search engine actually works. Search engines constantly send out spiders or crawlers (a piece of software) to the Internet and store whatever information they find about a site. For them to easily find out what a site is about, it is better if a site is built in such a way that the text contents are easily fetched by search engine spiders.
After they fetch the information, they will store it in their databases, and use a lot of other signals to calculate how the piece of web content should be ranked when someone type in a query on the search engine enquiry boxes. So how does On Page Optimization can help with the overall SEO process? Generally speaking, you need to consider the following items when you are optimizing (warning: you need to have some web programming experiences or knowledge before you attempt to do on page SEO)
On page SEO
- Put a meaningful title (including the keywords you wish to rank) within the
..HTML tag on your site.
- Put a meaningful META description (including the keywords you wish to rank) statement on your targeted web page that you wish to rank for.
- Make sure the keywords (you wish to rank for) appeared in the content on the targeted page that you wish to optimize for and repeat them (it) in such a way that is humanly readable.
- Make sure your site is free of broken or unreachable links.
- The site internal pages should be easily accessible (by search engine spiders) and be wrapped by meaningful keywords such as “web design” rather than “click here”.
As SEO is a quite technical task, I recommend if you are a manager or owner of a website who has little IT background, to outsource it to someone you trust, so you have more time to think clearly on your overall site growth strategies. We will discuss more on what you need to know before you outsource the task out later in the series.
Next time we will discuss more on how to do off page SEO yourself. So stay tuned!
About the writer
Proson Cheng, a certified Search engine optimizer by searchenginecollege.com in 2007. He has 7 years experience in SEO and helped many websites that can rank top 10 in Google worldwide. To find out more about him, you may add as a friend on his Facebook profile here.