How to use Facebook for database marketing?

Online to Offline (O2O) Case Studies
October 21, 2014
What Does Pokemon Go Mean to Local Businesses?
July 29, 2016

How to use Facebook for database marketing?

There is often a saying that “there is money in the list”. A prospect will only turn into your customer when they have enough trusts on you. One way to gain trusts from your prospects is to capture their contacts so you can send them more contents and engage with your prospects with a very low costs.

To collect your prospects database, in particular on Facebook, the easiest way is to build some mini games app to collect your prospect’s contact.

For example,

Sands Macau Shoppers Campaign

Sands Macau opens a lucky draw at the time when I am writing this article where I need to enter my personal information e.g. name, email and phone number so that I can enter the lucky draw to get a chance of winning a two-nights-stay at their hotels.


The game will ask your permission if you want to share on your wall and if you want to increase your odds in winning, I need to share a post on my news feeds and invite my fb friends to play the game as well, like this:


I also see some local travel agency does a similar thing where their contestants need to answer a few questions on the post comments and the final 50 entries (for example) will win a $ 5, 000 travel cash voucher.

The problems with this approach are:

  1. can’t collect database easily.
  2. can’t reward the person who successfully referred most friends to participate your contests
  3. don’t know your views to entries ratio (or conversions) to the campaigns and where they come from (in terms of locations) or other information that can help you to reach more potential customers

But if you build a fb or web app, you can achieve the above goals easily by exporting the database in excel and traffic data in PDF and best of all, to do build this kind of app can be as little as HK $3, 000. If you ask around, building a fb app can easily cost $5, 000 or more depending on your scope.

More importantly this kind of games easily help spreading your brand around, for example when I helped a client in Macau which is an entertainment brand, we setup a very simple quiz game and ran for a week. The campaign received about 1,000 unique views and 500 emails, which converted about 40% viewers into valuable leads.

fb marketing campaign

Moreover, the client easily collected the leads and at the same time, they know who have successfully referred and the traffic stats of the campaign.

So to summarize, to effectively use Facebook for marketing, one thing you can do is to build an application where people can play on phone, tablets and PC and you can collect the leads for more campaigns. If you want a competent team to build your Facebook application, feel free to contact us here.

Leave a Reply